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Reuters: Google Booksearch benefits publishers
(Entry Nr. 181, by user 1 |
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Reuters reports, that Google Booksearch and the similar program by Amazon are praised by some publishers. <br><br>Oxford University Press says that during the last 2 years, 1 million visitors have viewed their titles on Google Booksearch. Other publishers report, that the click-through-rate from Google to the publishers website ranges from 25% to 44%.<br><br>The article includes statements from these publishers:<br>- Oxford University Press<br>- Springer Science + Business<br>- Penguin<br>- Osprey<br>- Walter de Gruyter/Mouton-De Gruyter<br><br><a href="http://ca.today.reuters.com/misc/PrinterFriendlyPopup.aspx?type=technologyNews&storyID=uri:2006-10-06T125321Z_01_L06708070_RTRIDST_0_TECH-MEDIA-GOOGLE-BOOKS-COL.XML" target=_blank>Reuters article</a><br><br><a href="http://books.google.com" target=_blank>Google Booksearch</a>
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